Software and Business Development In Chennai

In India, after Mumbai, Chennai is the second most popular city for foreign investment. Chennai is often called as the Detroit of India, hub of automobile industry, silicon alley of India, and so on, as it has witnessed tremendous growth in the field of software development, business outsourcing, automobiles and electronics manufacturing.

World’s leading software development centers are coming into Chennai providing huge employment opportunities for youngsters. Software development process and testing facilities are good at Chennai. The quality of education in Chennai is high.Not only Chennai, cities such as Coimbatore, Trichy are also getting foreign investments for software development. The growth of software in Tamilnadu is unbelievable in recent years.

Availability of human resource, scientific and technical manpower, liberal foreign investment policy of state government, pool of young software engineers and congenial work atmosphere has made Chennai, the cynosure of all eyes who outsource their projects to offshore countries.

Pentafour, Alcatel, EDS, IBM, Infosys, and Wipro are some of the software companies who have made huge turnover with their establishments in Chennai.

Many projects are outsourced to Chennai & Bangalore as these two cities are considered as favorable destinations for foreign stakeholders. BPO, call-centers, telecommunication and ITES industries. Bill Gates has praised south Indians for their performance and recognition in global product development.

Thus People of Chennai have done remarkable achievements in the development of the city, making it as one of the finest place in India for business development. If this current growth rate persist for years to come, Chennai will definitely become as the super city in India.

Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes insulting exchanges of link invitations from companies/organizations that have absolutely no relevance to my area of business and/or complementary industry. I am always amazed that those companies portray themselves in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company/website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regard Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it might indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to whom he/she chooses and to take some involvement in the process of his/hers company’s representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticing the effect this program brought to my clients. I further wondered how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relations with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network’s members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilingual SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory might be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a tremendous effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desired of exchanges and explain the idea of business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue deserves.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Don’t forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a profound way.

Small Business Development – Peanut Shells On The Floor

I hope by now everyone has had the opportunity to go to a pub, or bar where they encourage you to throw your peanut shells on the floor. If you haven’t yet been, then consider this a weekend challenge to talk to your friends, find the closest one, and go there by Monday.

I love that concept for three very important reasons:

It is:

Memorable: People talk about the bar that lets you throw your peanut shells on the floor. I have been to hundreds of bars, pubs, and restaurants in my life and I remember just a handful. Among the select few that I remember are the one’s that had peanut shells on the floor. I may not even remember the name of the pub, but I remember the experience, the people I was with, and that I had fun.

Consistent with Core Values: When a pub owner allows customers to throw peanut shells on the floor he/she is sending a clear message that they want customers to relax and have a good time; to have fun, and loosen up. It helps the patrons feel welcome, comfortable to be themselves, and wanted back tomorrow. What friendly neighborhood restaurant wouldn’t want to send that message?

Simple and Inexpensive: I would imagine it takes a little longer to sweep the floor at night, but you have to sweep the floor anyway. Compare that to the money you budget every year to let people know what it means to be your customer, client, or partner.

If your goal is to Build a Better Workforce: to make more money by working less, to create leverage for yourself through the success of your employees, and to transition from chasing dollars to chasing your dreams and experiencing wealth, then ask yourself this question.

Is Working for me memorable?

If the answer is no, then change something. Focus on your core values, and keep it simple. When you create an environment that is memorable, consistent to its core values, and simplistic in its execution you create an opportunity to increase employee and customer engagement like no other.

Other Benefits: By expressing your core values in a memorable way you are helping to set expectations to your customers, and future employees. If someone is in the mood for white glove service, elegant atmosphere, and expensive champagne they will know not to enter the pub with peanut shells on the floor.

When working for you is memorable, your employees will share their stories with everyone they know and meet. Every time someone asks them about their job they will share the cool things you do to be different and in the process reveal the core values that drive your business.

You will begin to attract new customers, business partners, and grow your talent pool from sources you never had the opportunity to explore or even think of.

Business Development Strategy for Managers

Senior Managers have different contacts and networks from the rest of the company. Their contacts are of a higher level. It is important that Senior Managers build their profile and have a planned strategy to work their network in order to get more business. Even Managers in Accounts and HR will have, or should have, a network of counterparts within other companies. Every Manager should see it as a part of their role to be proactive in working their network and contacts to build stronger relationships or gain market intelligence that could lead to new business.

This can not be delegated to someone in a lower level within the company as their contacts and network will be at a lower level of authority.

A strong network with regular contact within client or joint-venture companies, will ensure:

  • You learn market intelligence early
  • You learn about changes within the client company
  • You learn about new projects earlier
  • You learn about on-going problems which you may have solutions for
  • You are up to date with arrivals of new people or replacements
  • Your relationships will strengthen

When you have a planned strategy, you leave nothing to chance and do not have to rely on memory, skill or inclination. You will be in the right place at the right time to offer ongoing support and create added value to the client.

There should also be a budget allocated for Managers to take clients to functions, lunches or coffees. Plus there should be KPI’s to measure the networking activities and the annual results.

How Is this Done?

Each Manager makes a list of clients and segments them by priority such as Gold, Silver and Bronze. The goal is to strengthen the relationship and get more work from Gold.

Gold would be an existing active relationship and a significant amount of work. The goal with Silver is to move it to Gold, and move Bronze to Silver.

Occasionally, you will drop clients from your Bronze status and put new clients into this segment. Companies grow and change either through natural growth or through merger and acquisition.

Once a client has been allocated into a segment, each Manager must make a decision about the frequency of the contact, the type of contact and the manner that suits them. The company may set a Matrix with set frequency for each segment. If the contact is decided to be monthly, then within a quarter, you may have a coffee meeting one month, contact by email another month and invite them to be your guest at a business breakfast the next month.

Functions ideal for inviting clients

I recommend that you subscribe to a paper with a strong focus on business. They will promote breakfasts and functions that would make great opportunities to invite clients to attend as your guests. Other opportunities are charities which have business breakfasts or speakers and Chamber of Commerce functions.

Networking

The ultimate objective of networking is to meet new people with the intention of either converting them into potential clients or to establish ongoing relationship. So, simply meeting them is not enough, you have to know firstly how to meet them and how to start a new relationship and how to keep it going.

It is important that all Managers learn how to network effectively. Therefore, they either need training or operations manual modules that cover the following:

How to network effectively when you know no one in the room

How to work a room, how to approach a group of people you don’t know, what to say, how to move on and how to connect quickly and be remembered.

The business card system

How to follow-up by email or phone call.

What to do prior, during and after the function to create new relationships

Making Contact

How to make a call when you have nothing to say

How to make a ‘cold’ call where the person willingly agrees to meet

How To Build and Maximise your Profile

Strategies to build, maximise and extend your network

Shared Information

The final part of this strategy is the sharing of the information gained. This can be an informal process but this is often not shared with all the people who could take advantage of the information. Managers should share in their weekly Management meetings, any market intelligence or change in the companies they are in contact with. This would then be filtered down to other levels where they could use this information as a reason to make contact with their network. Again, this works best as a formalized process.